CASE STUDY: EMPRO STAFFING
From run-of-the-mill to I-can’t-help-but-notice-you
BRANDING | EMAIL MARKETING
"But we don’t like change"
Could an established company survive a merge and adopt a new look while keeping the support of their longtime clients and employees?
DELIVERABLES
• Logo + tagline
• Marketing email series
• Branded employee gifts for New Year's
Empro Staffing pride themselves on finding the perfect candidate for every position and the perfect job for every candidate.
When Empro was preparing to merge two old staffing agencies into one, their CEO was skeptical. He knew that the change would generate fresh opportunities, better service, and more exposure. But he was also prepared for turbulence.
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Would employees fear the impact on the workplace culture, or on their benefits?
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Would clients fear a plunge in professionalism, or a drop in the quality of service they had grown accustomed to?
CHANGED FOR THE BETTER? CHECK.
Empro Staffing’s employees and network welcomed the new look with enthusiasm and celebration. 👏
Empro's simple, sleek logo sets them apart. It positions them as authentic and friendly, yet dependable and highly professional.
The email campaign received overwhelmingly positive response, reassuring Empro that investing in their branding was more than just a ‘good move.’ It was critical for their growth.
Today, Empro Staffing enjoys more brand recognition, improved company culture, and an excited, buzzing clientele!
"We had merged 2 companies and needed a new logo and look. So I met with Pearl of Buzzit Marketing & Media. The second we met, I was blown away by the questions she asked. She targeted every little detail. And when they came out with the actual asset, it represented everything we had discussed."
-Sam Gluckman, CEO, Empro Staffing