CASE STUDY: EIYAN LENS
From abstract vision to eye-candy results
PRODUCT LAUNCH | WEBSITE | MARKETING
A bird's-eye view
Rising prices were holding people back from replacing their contact lenses. It was time to act.
DELIVERABLES
• Logo, name + slogan
• Product packaging
• Model and product photography
• Full website
• Social media strategy
• Google, FB + IG ads
After over a decade in the eyewear industry, the CEO of ezcontacts.com — an online empire — noticed a disturbing trend.
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Every year, brand name lenses were hiking up their prices. This prohibitive trend led some people to overwear their lenses and risk their eye health, and others to stop purchasing contact lenses altogether.
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It seemed ludicrous that people were avoiding spending money on a basic health staple.
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Ezcontacts' CEO was determined to find a solution for his customers.
A FEAST FOR THE EYES
Eiyan is an excellent, risk-free alternative to the sky-high-priced brand name contact lenses.
Eiyan Lens is a product that exudes the three most important attributes in a health product: safe, trusted, and high-quality.
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Their clean, colorful visual branding targets their customers precisely, and the strategic copy on their packaging and marketing materials leaves no questions unanswered.
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​Consumers now feel they have choices when it comes to their eye health. And ezcontacts.com's CEO knows he's made a difference.
"We are a very busy company with lots of projects, but we were missing that professional touch in branding. We were happy when we found Buzzit Marketing. Pearl and the team really took our project and made it their own. I would highly recommend Buzzit Marketing & Media to any busy entrepreneur who wants an outside expert for their branding and marketing."
-Joel Lefkowitz, CEO, Ezcontacts.com