CASE STUDY: ACI
Revamping the image of a known rehab facility
BRAND REFRESH
Enough same old, same old.
Would a brand refresh bring a renewed sense of energy and motivation?
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ACI is a drug rehab facility renowned for its beneficial programs and personal service. Like at all rehab facilities, the work is fast-paced and challenging, and it can be difficult to keep up employee morale.
DELIVERABLES
• Brochure
• Facility photos
• Business cards
• Promotional items
• Modernize old logo
• New tagline
• New brand strategy
• Company culture handbook
• Morale-boosting roadmap
• Branded employee gifts
• Marketing emails
When ACI changed ownership and moved to a new location, the new owner wanted to take the opportunity to invest in renewing the facility's overall branding.
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He hoped updated branding would give his employees a sense of pride and responsibility, improving their morale and motivation, and reassure his patients of the premium-level care they would receive.
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​Would it work?
A TRIUMPHANT END
The brand refresh helped ACI establish a stimulating company culture and attract their best-fit patients.
The new brand strategy was not just about tweaking colors and design. It was an overhaul — a reconstruction of ACI's persona from the ground up.
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This brand revamp led to a happy CEO, a happy team, and happy clients.
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Not to mention, a deeply satisfied marketing team!
BEFORE
AFTER
"Pearl and her team are talented, creative and focused on the mission and message. But most importantly, they get it done!"
-Joel Friedman, Executive Director, ACI Rehab